San Jose, CA, May 6, 2003
More than 50 attendees representing 32 arts and cultural organizations honed their marketing skills Saturday at a marketing workshop hosted by CAMP (Collaborative Arts Marketing Partnership), a program of Arts Council Silicon Valley.
The all-day seminar at West Valley College brought diverse groups together from dance, theatre, music, the visual arts and cultural organizations to learn basic marketing strategies fro tight budgets. Amy Kweskin, director of Arts & Business Partnerships for the Business Arts Council, a non-profit affiliate of the San Francisco Chamber of Commerce, facilitated the day. Eager participants gained an overview of marketing tools, audience development techniques, market research and budget and evaluation efforts. The agenda was geared to small to mid-size arts organizations with annual budgets ranging from $25,000 to $250,000.
…Participants also heard from Lee Foster, executive director of Hillbarn Theatre Company in Foster City. Foster shared her success story on how Hillbarn Theatre became a financially stable community treasure after a near brush with closure in the late 90’s.
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